LA BRISE - OFFLINE-ONLINE INTEGRATED STRATEGY
About the brand

 La Brise is a beachfront restaurant from the Accor Group of Hotel in Goa. 

LA BRISE - OFFLINE-ONLINE INTEGRATED STRATEGY

Making a name for a brand among the huge list of restaurants in a tourist destination like Goa was not easy. La Brise not only wanted to make their brand popular through online space but also wanted to position itself as the “Go To” place of Goa. An integrated approach was the solution! We defined their social media communication and created their presence on relevant social media sites (Facebook, Twitter, Instagram, Pinterest, Google+) and F&B sites (Zomato, Burrp, Tripadvisor). We created integrated offline-online strategies to increase footfall and amplify reach on social media. We created collaterals and built properties with partners and their events to facilitate reach through their pages. We increased the community size through right targeting ads and relevant content. Once La Brise was established as a luxury, pre party destination, we shifted the communication as the ideal event destination (weddings, birthdays, conferences). The integrated approach worked as it got us various enquires to host events at La Brise.

 

Results:

  • With 707 Check-ins and 54 reviews on Facebook alone, the visibility of the property increased in Goa.
  • We engaged our fan base with an above average PTAT of 1.4% against industry standards of 1%. 
  • Today, they are at a community size of 23K+ fans on Facebook and 120+ followers on Twitter.
  • This strategy ensured that there was organic fan growth of 10% on Facebook and 100% organic growth on all other platforms.
Next case study