LIVTHISDIWALI
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About the brand

Sony LIV is your online destination for Sony Entertainment Network. This is the place where you can watch all your favourite shows – past and present Jab Aap Chahein!

LIVThisDiwali

Get inspired to shed your egos and bring in this joyous festival of Diwali with long lost friends and family. Use technology and social media to celebrate the spirit of festivities by connecting people and celebrate it online. A brief with so many layers! Instead of getting bogged down, we used to it our advantage and devised a strategy which fulfills all…An exclusive viral video “Chhoti Khushi” was created to cherish the family connections and love in our souls. A microsite was developed to allow the users to not only watch the video but spread “Chhoti Khushi” by sending personalized Diwali messages to their loved ones. Over million lives were touched as they watched “Chhoti Khushi” and 500+ personalized wishes were sent. Celebrities and various digital news portals joined the bandwagon by either sharing or talking about the activation. Trending in the peak of festivity, it ensured that people lived this Diwali in high spirits.

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