CURA - OVERALL DIGITAL STRATEGY
About the brand

Built on a strong foundation of innovation, expertise and resourcefulness, CURA is now known to the world as one of the leading medical equipment and devices brands in India. Since its inception in 2001, CURA has been constantly evolving with the time, keeping the pace with the medical industry and meeting the growing healthcare demands.

CURA - OVERALL DIGITAL STRATEGY

Cura wanted to be the pioneers in the radiology and medical imaging industry to have a digital presence in India. Given Cura was a B2B client we had a very focused communication strategy. We identified the relevant platforms for them and created a presence on Facebook, Twitter and LinkedIn. We use multimedia communication including but not limited to videos, white papers, presentations, case studies. We communicated about the latest trends of the industry and Cura’s products. Seeding was a key pivot to the entire strategy. We supported their offline communications by creating collaterals for their various expos and workshops. Entire digital communication including making periodic emailers was handled by us. Through only communication, we had increased their follower base by 880 people on LinkedIn from the relevant target audience. Our Digital strategy helped the brand to establish their presence and was increasing the footprint on the digital media landscape.

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